Make Smoking History is a public health program supported by the WA government, Healthway and Cancer Council WA.
The program aims to reduce tobacco-related inequities by providing people with access to community, health, and corrective services, whilst raising awareness of the social injustice caused by smoking.
Make Smoking History required an updated digital marketing strategy and website to help people on their journey to life without cigarettes.
The challenge was to:
Digital strategy and implementation:
Increase in conversions on the Make Smoking History campaign landing page
Increase in click through rate for YouTube video campaigns
Increase in average session duration on the Make Smoking History campaign landing page